by: Florie Lyn Masarate
Raised Letter and Full Color. These are the Big Two to consider when you are searching around for business cards that will best represent the image you want to portray for your business.
The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock.
Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock.
Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.
Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, combined to create hues, shades and photo images.
These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem sharper and more upbeat.
To choose the look that is right for you, think first about the image you are projecting for your company. If you are you a doctor? You probably would rather have a classier linen stock with black and gold inks.
Same for lawyers and other professionals. A handsome burgundy on grey fiber stock would speak volumes about your professionalism.
The raised letter would add to the expensive feel. There is really no need to add more than one color and black in printing raised letter cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.
Full color is proven to get a 30% better response rate than regular printing. But this is only a bonus if your business aims to use the business cards to get more business.
In reality, cost usually dictates the biggest part of your decision making process. However, try to consider your image first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.
For comments and inquiries about the article visit http://www.businesscardsprintingonline.com
About The Author
Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.
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Using Business and Greeting Cards Effectively
Using Business and Greeting Cards Effectively
by: Jay Conners
Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it?s desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party.
Here are a few tips on how to use the business card and greeting card as a sales and marketing tool.
The Business Card
This tip is not just about what you can do with your business cards, it?s about what you can do with other peoples business cards once you receive them.
A business card is normally exchanged before, during, or after a conversation you have with a person. The next time someone hands you a business card, try to remember something positive about the conversation you had, perhaps something...
Using Business and Greeting Cards Effectively
Business cards > Using Business and Greeting Cards Effectively
Is Online Business Card Design The Right Choice For You?
Is Online Business Card Design The Right Choice For You?
by: Florie Lyn Masarate
When do you know if designing a business card online is right for you? Three reasons.
First, if you want a professional and classy business card to represent you and your company. Second, if you do not want to learn an unfamiliar graphics-editing program. And third, if paying a graphic designer is included in your budget.
The dark side of designing your business card yourself.
Then again, you may say that you can design these cards yourself. Take note that creating your own design is not an easy task as it is. Photoshop is pretty overwhelming too. And MS Paint does not begin to compare to the requirements of a professional design.
Besides, you can expect to pay $350-$500 for a quality graphic design program such as Photoshop and QuarkXpress. And if you do not have prior experiences needed, it can take days, weeks and even weeks or months to master...
Is Online Business Card Design The Right Choice For You?
Business cards > Is Online Business Card Design The Right Choice For You?
Business cards
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